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BOCC AGENDA ITEM
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| Item Title: | Contract CM3272 Hayworth Creative Inc. | | Date: | 12/12/2022 | | Department: | Office of Management and Budget/AICVB |
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| | | | | | | | | Background: | | Hayworth Creative Inc. provides public relations services with a goal to generate revenue by stimulating interest in Amelia lsland, its partners, events, and experiences through editorial coverage in targeted media outlets, including web-based, print, and broadcast, and additional exposure through various strategic alliance partners and programs. With this same goal in mind, basic strategies will include generating brand exposure and elevating awareness of experiential options to leisure travelers, while also positioning the destination as a prime option for exceptional meetings and events with quality amenities and superlative service. All public relations efforts will support the Amelia lsland Convention & Visitors Bureau in its larger sustainable tourism marketing strategy. | | Request: | | Approve and authorize the Chairman to sign Contract No. CM3272 with Hayworth Creative, Inc. for tourism relates Public Relations services in the amount of $148,000. | | Financial/Economic Impact to Future Years Budgeting Process or Effect on Citizens: | Funding for Hayworth Creative Inc has been included in this years Tourist Development Council budget projection. Utilizing the Amelia Island brand to further position the island as a premier vacation destination of choice will there by, increase tourist traffic and funds to the community. | | Action Requested and Recommendation: | | Approve and authorize the Chairman to sign Contract No. CM3272 with Hayworth Creative, Inc. for tourism relates Public Relations services in the amount of $148,000. | | Is this action consistent with the Nassau County Comprehensive Land Use Plan? | | NA | | Funding Source: | 37523552-548710 PREXP
37523552-548710 PRSPC |
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| Additional Information Needed for Contracts/Agreements (If Applicable) | | | Contract Number assigned by Contracts Management: | | CM3272 | | For non-governmental agencies, has the document been sent to the vendor for signature? | | Yes | | Does the document need to be recorded? If so, who will pay the recordation fee? | | No | | Are there any special mailing instructions? (Include contact name, address, deadline for submittal, how to mail such as express mail, FedEx, etc): | | No | | How many originals are needed? | | 3 |
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