Item Coversheet



BOCC AGENDA ITEM

Item Title:Contract CM3134 with JLL for a Nassau County Tourism Strategy & Destination Development Strategic Plan
Date:3/14/2022
Department:County Manager
Background:

As Nassau County continues to experience unprecedented growth, the Board of County Commissioners must explore viable options to expand value-adding tourism related activities both on Amelia Island and in Nassau County.  Tourism is a critical component of the Nassau County economy, according to the Amelia Island Convention and Visitors Bureau, generates over $850 million in economic impact; supports 1 in 4 jobs; and contributes 36% of all sales tax collected.

 

Jones Lang LaSalle, Inc. (JLL) has provided a Project Proposal to execute a Nassau County Tourism Strategy and Destination Development Strategic Plan as a means to develop a County-wide tourism strategic plans and evolve the tourism market by creating a strategic roadmap to tourism sustainability both on and off-island. 

 

On December 13, 2021, the Amelia Island Tourist Development Council approved a Resolution recommending the use of Tourist Development Tax dollars to fund the Nassau County Tourism Strategy and Destination Development Strategic Plan.

 

Approval of this request finds the use of Tourist Development Tax dollars to fund the Nassau County Tourism Strategy and Destination Development Strategic Plan is consistent with Florida Statutes 125.0104 and local Ordinances 88-31, as amended, and 89-8, as amended.

Request:
Consider the following: 1) Approve and authorize the Chairman to sign a Resolution authorizing the use of Tourist Development Tax dollars to execute the Nassau County Tourism Strategy and Destination Development Strategic Plan; 2) Approve and authorize the Chairman to sign Contract No. CM3134, with Jones Lang LaSalle, Inc. (JLL) to develop the Nassau County Tourism Strategy and Destination Development Strategic Plan in the amount of approximately $214,500.
Financial/Economic Impact to Future Years Budgeting Process or Effect on Citizens:
The Nassau County Tourism Strategy and Destination Development Strategic Plan will contribute to the development of a County-wide tourism strategic plan to evolve the tourism marked by creating a strategic roadmap to tourism sustainability both on and off-island.
Action Requested and Recommendation:
Consider the following: 1) Approve and authorize the Chairman to sign a Resolution authorizing the use of Tourist Development Tax dollars to execute the Nassau County Tourism Strategy and Destination Development Strategic Plan; 2) Approve and authorize the Chairman to sign Contract No. CM3134, with Jones Lang LaSalle, Inc. (JLL) to develop the Nassau County Tourism Strategy and Destination Development Strategic Plan in the amount of approximately $214,500.
Is this action consistent with the Nassau County Comprehensive Land Use Plan?
Yes
Funding Source:
52355255-531000
Additional Information Needed for Contracts/Agreements (If Applicable)
Contract Number assigned by Contracts Management:
CM3134
For non-governmental agencies, has the document been sent to the vendor for signature?
Yes
Does the document need to be recorded? If so, who will pay the recordation fee?
N/A
Are there any special mailing instructions? (Include contact name, address, deadline for submittal, how to mail such as express mail, FedEx, etc):
Please email one executed copy to Amy Bell.
How many originals are needed?
N/A
ATTACHMENTS:
DescriptionUpload DateType
CM31343/10/2022Cover Memo
Resolution3/1/2022Cover Memo
TDC Resolution3/10/2022Cover Memo